Developing an all-inclusive interactive experience

The experience featured 9 bikes in 3 pods, including an accessbility-friendly version, with a seperate interactive penny drop machine rewarding players for participating. The weeklong event was attended by Chris Hoy - 9 x Gold medal Olympic cyclist - and thousands of others.

One of the biggest challenges was bridging the physical and digital elements. We connected each bike to an Arduino, allowing real-world pedalling to control progress in a custom-built game engine. Syncing these inputs in real time across three bikes meant solving latency and stability issues while maintaining an intuitive and engaging user experience. The end result was a responsive, high-energy activation that blended engineering, game design, and large-scale public engagement to deliver a unique experience.